Biography
With 26 years of experience spanning QSR, Retail, Hospitality, Creative, Tech, and FMCG industries, Emily Chang holds an exceptional track record of accelerating global brands which began at P&G. Over 11 years, she worked across all three business units spanning upstream design, retail, and digital marketing, and based in Cincinnati, Fayetteville, and Guangzhou.
She then moved to Apple as the first executive in China overseeing Retail Marketing for APAC, opening new stores and developing the Apple Asia retail operating model. Later, she joined IHG as the Chief Commercial Officer for Greater China where she led a team of 5,400, launching a new brand and crafting new partnerships to become the #1 hotel brand in China.
Drawn to the best of CX and CRM, Emily joined Starbucks in 2017 as CMO of China, where she oversaw all commercial functions and led the teams that brought digital experiences to life like the Shanghai Roastery Augmented Reality, Starbucks Delivery, and Digital Gifting.
Five years ago, Emily became CEO of McCann Worldgroup in China, where she transformed a 450-member team across four agencies in three offices to deliver five-year highs in record revenue and OIBI. Today, she’s the CEO for VML West, looking after the company’s largest, most diverse, and fastest growing business portfolio.
Emily believes passionately in living with intention and leading with authenticity. She published a best-selling book called “The Spare Room,” and speaks at industry-leading events like TEDx and Fortune Most Powerful Women. Emily is a member of YPO and has also served on non-profit boards, including most recently with SOS Children’s Villages where she chaired the Marketing & Communications Committee.