Biography
Pamela Narins is a social scientist by training, a storyteller by nature, and a simplifier of the complex, by wiring. She has made her career turning data into insights and strategy for marketing organizations.
Pamela earned her undergraduate and graduate degrees from the University of Chicago in political science, focusing on the behavior of the American voter. Her inherent interest in understanding the mechanics of human behavior unexpectedly (yet seemingly inevitably) led Pamela to a 30-year career in advertising.
Founder of an independent consultancy, she has also held in-house executive roles in many of the storied global agencies in Chicago. She most recently served as EVP of Strategy and Planning at Bader Rutter, where she introduced a new creative strategy function to a fifty-year-old, privately held agency.
Prior to that, she was Planning Director at DDB, where she helped design and launch a new agency model built to service the McDonald’s business in North America. At the same time, she served as Global Planning Director for the McDonald’s account for DDB in markets outside of the United States.
Across her career, she’s helped shepherd and grow brands from those that are leaders in their categories, to start-ups looking for their place in the market, and everything in between, across a broad array of consumer and B2B sectors.
Pamela is also a former board member and President of the Chicago Advertising Federation, which helps unite the interests of agencies in a famously competitive industry.
Having spent as much time in Hyde Park at the University as she has, Pamela is thrilled to be able to submit to the undeniable gravitational pull that compels her to return.